At 77sh, your privacy is not a checkbox item — it's a fundamental commitment. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you have as a 77sh user under Philippine law.
All personal data transmitted between your device and 77sh is protected by 256-bit SSL encryption. Stored data is protected using industry-standard encryption protocols. We do not transmit your personal information in plain text at any point.
77sh does not sell, rent, or trade your personal data to third-party advertisers or data brokers. Your information is shared only with the essential service partners needed to operate the platform — and only under strict data processing agreements.
77sh processes personal data in full compliance with Republic Act No. 10173, the Philippine Data Privacy Act of 2012, and the implementing rules issued by the National Privacy Commission (NPC).
Filipino data subjects have the right to access, correct, object to processing, and request erasure of their personal data held by 77sh. These rights can be exercised at any time by contacting our dedicated Data Privacy Officer.
77sh retains personal data only for the period required to fulfill the purposes described in this Policy or as mandated by applicable law. Data is securely deleted or anonymized once the retention period expires.
Promotional communications from 77sh are opt-in by default. You may withdraw consent for marketing messages at any time by updating your communication preferences in your account settings or by contacting support.
1.1 This Privacy Policy applies to all personal data collected, processed, and stored by 77sh in connection with the operation of the online gaming platform accessible at 77sh.one, including all associated pages, features, and services (collectively, the "Platform").
1.2 For the purposes of the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, 77sh acts as the Personal Information Controller (PIC) with respect to the personal data of its registered users and platform visitors.
1.3 This Policy applies to all Filipino and non-Filipino users who access or register with the 77sh platform, regardless of the device or location from which they access the Platform, provided their access is not prohibited by applicable law.
1.4 This Policy should be read alongside the 77sh Terms & Conditions and Responsible Gaming Policy, both of which are published on this Platform.
The following terms, when used in this Privacy Policy, carry the meanings defined below:
77sh collects the following categories of personal data from users of the Platform:
Minimum Necessary: 77sh applies the principle of data minimization — we collect only the personal data necessary to fulfill the specific purpose for which it is collected. We do not collect personal data speculatively or in excess of operational needs.
77sh collects personal data through the following channels:
The following table summarizes the purposes for which 77sh processes your personal data and the corresponding legal basis under the Philippine Data Privacy Act:
| Purpose | Data Used | Legal Basis (DPA) |
|---|---|---|
| Account registration and management | Registration & identity data | Performance of contract |
| Age verification (21+ compliance) | Date of birth, KYC documents | Legal obligation; performance of contract |
| Payment processing (deposits & withdrawals) | Financial & transaction data | Performance of contract |
| KYC and anti-money laundering compliance | KYC & verification data | Legal obligation (AMLA, PAGCOR) |
| Responsible gaming monitoring | Gaming & usage data | Legitimate interests; legal obligation |
| Fraud detection and prevention | Technical, financial, usage data | Legitimate interests |
| Customer support and dispute resolution | Communications & transaction data | Performance of contract |
| Promotional communications (opt-in only) | Contact details, gaming preferences | Consent |
| Platform analytics and improvement | Technical & usage data (anonymized) | Legitimate interests |
| Legal, regulatory, and audit compliance | All categories as required | Legal obligation |
6.1 77sh does not sell your personal data to any third party. We share personal data only in the circumstances described below, and only to the minimum extent necessary for the stated purpose.
77sh engages third-party service providers who act as Personal Information Processors under data processing agreements that contractually bind them to handle your data securely and solely for the purposes specified:
77sh may disclose personal data to PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), the Bureau of Internal Revenue (BIR), or law enforcement authorities where required or permitted by Philippine law, including in connection with regulatory audits, anti-money laundering obligations, fraud investigations, or court orders.
In the event of a merger, acquisition, or sale of all or substantially all of 77sh's assets, personal data held by 77sh may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy. Users will be notified of any such transfer through the Platform.
We Do Not Sell Your Data: 77sh strictly prohibits the sale, rental, or commercial transfer of personal data to third-party advertisers, data brokers, or marketing companies. Any partner engagement involving personal data is governed by a formal data processing agreement with confidentiality and security obligations.
7.1 Some of 77sh's service partners operate infrastructure or processing facilities outside the Philippines. Where personal data is transferred to entities in other countries, 77sh ensures that such transfers are made only to countries or organizations that provide an adequate level of data protection comparable to Philippine standards.
7.2 For transfers to countries not recognized as providing adequate protection, 77sh implements appropriate safeguards including contractual data protection clauses, data processing agreements, and technical security measures to protect your personal data during international transfer.
7.3 You may request information about the specific safeguards applied to international transfers of your personal data by contacting our Data Privacy Officer (see Section 15).
8.1 77sh retains personal data for the period necessary to fulfill the purposes described in this Policy, subject to longer retention periods required by applicable law, regulation, or legitimate business need. The general retention periods applicable to different data categories are as follows:
8.2 Upon expiry of the applicable retention period, personal data is securely deleted or anonymized so that it can no longer be attributed to an identifiable individual. Anonymized data may be retained indefinitely for aggregate analytics and reporting purposes.
9.1 77sh implements and maintains a comprehensive set of technical, organizational, and administrative security measures designed to protect personal data against unauthorized access, disclosure, alteration, and destruction. These measures include:
Security Commitment: While 77sh employs robust security measures, no electronic storage or transmission method is 100% secure. In the unlikely event of a data breach affecting your personal data, 77sh will notify affected users and the National Privacy Commission within the timeframes required by the Philippine Data Privacy Act.
10.1 The 77sh Platform uses cookies, web beacons, local storage, and similar tracking technologies to provide, maintain, and improve the Platform experience. The categories of cookies used are as follows:
10.2 77sh does not use third-party advertising or behavioral targeting cookies. We do not permit third-party advertising networks to place cookies on the 77sh Platform.
10.3 You may control or disable non-essential cookies through your browser settings. Note that disabling cookies may affect certain Platform features. Strictly necessary cookies cannot be disabled through browser settings without preventing you from using the Platform.
Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 77sh. These rights may be exercised by submitting a written request to our Data Privacy Officer (see Section 15):
You have the right to know what personal data 77sh collects about you, the purposes of processing, and how your data is being used.
You may request a copy of the personal data 77sh holds about you. We will respond to access requests within 15 working days.
If any personal data 77sh holds about you is inaccurate or incomplete, you may request that it be corrected or updated.
You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
You may object to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interests.
If you believe 77sh has breached your data privacy rights, you may file a complaint with the National Privacy Commission of the Philippines.
11.1 77sh will respond to data subject rights requests within fifteen (15) working days of receipt. Complex requests may require up to thirty (30) working days, and you will be notified of any extension. Identity verification will be required before any access or correction request is fulfilled.
11.2 Some rights are subject to limitations — for example, 77sh cannot erase data that it is legally required to retain under PAGCOR, AMLA, or BIR regulations, even upon request.
12.1 The 77sh Platform is strictly intended for individuals who are at least twenty-one (21) years of age. 77sh does not knowingly collect, use, or retain personal data from individuals under the age of 21.
Under-21 Access Prohibited: If 77sh discovers that personal data has been provided by or collected from an individual under 21 years of age, that account will be immediately suspended, all associated data deleted to the extent permissible under law, and the matter reviewed for regulatory reporting obligations. Parents and guardians who believe a minor has registered with 77sh should contact [email protected] immediately.
12.2 Age verification is conducted as part of the KYC process for all 77sh accounts. Providing false information about age during registration constitutes a material breach of the 77sh Terms & Conditions.
13.1 In the event of a personal data breach that is likely to result in a real risk of harm to affected data subjects, 77sh will:
13.2 Notification to affected users will be made through the mobile number and/or email address registered to their 77sh account. Where direct notification is not feasible, 77sh will post a prominent notice on the Platform.
14.1 77sh reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory guidance. When material changes are made, we will notify registered users through the mobile number or email associated with their account, or by posting a prominent notice on the Platform, at least seven (7) calendar days before the changes take effect.
14.2 The effective date at the top of this Policy will be updated to reflect the date of the most recent revision. Your continued use of the 77sh Platform following the effective date of any changes constitutes your acceptance of the updated Privacy Policy.
14.3 We encourage you to review this Privacy Policy periodically to stay informed about how 77sh protects your personal data.
15.1 77sh has appointed a Data Privacy Officer (DPO) responsible for overseeing compliance with the Philippine Data Privacy Act and this Privacy Policy. The DPO is your primary point of contact for all data privacy-related inquiries, requests, and complaints.
Data Privacy Officer — 77sh
Email (plain text): [email protected]
Live Chat: Available 24/7 via the 77sh Platform
Subject line for DPO requests: "Data Privacy Request — [Your Username]"
National Privacy Commission (Philippines)
If you are unsatisfied with 77sh's response to a data privacy concern, you may file a complaint directly with the NPC. Contact information for the NPC is available on the official NPC website.
15.2 When submitting a data subject rights request to the 77sh DPO, please include: your full name, your 77sh registered username, the specific right you wish to exercise, and any supporting details that will assist 77sh in processing your request efficiently. Identity verification will be required before any request is fulfilled.
Your personal data is protected by 256-bit encryption, never sold to third parties, and handled in full compliance with the Philippine Data Privacy Act. Create your 77sh account and play knowing your information is safe. For Filipino adults aged 21 and above.
21+ Only Gambling involves risk. Please play responsibly.